Legal
Cookie Policy
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.
Cookies do not typically contain any information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies. You can find more information about cookies at www.allaboutcookies.org.
Similar technologies such as web beacons, pixel tags, and local storage may be used alongside cookies and are covered by this policy.
2. How We Use Cookies
Envase by Velcroy uses cookies and similar tracking technologies for the following purposes:
- To keep the website functional — some basic cookies are necessary for the site to work properly.
- To understand how visitors use the site — analytics cookies help us see which pages are popular, where visitors come from, and how they navigate the site, so we can improve the experience.
- To measure the effectiveness of our advertising — marketing cookies allow us to understand whether our social media advertisements are reaching the right people and delivering value.
3. Types of Cookies We Use
We categorise the cookies on our Website as follows:
| Category | Cookie / Service | Purpose | Duration |
|---|---|---|---|
| Essential | Session cookies (browser default) |
Allow the website to function correctly. These are temporary and expire when you close your browser. No personal data is stored. | Session |
| Analytics | Google Analytics _ga, _gid, _gat |
Collects information about how visitors use our website — pages visited, time spent, traffic sources, and device type — to help us improve the site. Data is aggregated and anonymised where possible. | Up to 2 years |
| Marketing | Meta Pixel (Facebook / Instagram) |
Tracks visitors who have interacted with our website so we can serve relevant advertisements on Facebook and Instagram. Also measures the effectiveness of our advertising campaigns. | Up to 90 days |
| Analytics | Google Tag Manager | Manages and deploys analytics and marketing tags on the website without requiring code changes. GTM itself does not collect data, but enables the tags above to function. | Session |
We may update this table as new cookies are added or existing ones are changed. Please check this page periodically for the most current information.
4. Third-Party Cookies in Detail
4.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to help us understand how visitors engage with our website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will use this information on our behalf to evaluate your use of the Website, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf.
You can opt out of Google Analytics data collection by:
- Installing the Google Analytics Opt-out Browser Add-on — available for most major browsers.
- Adjusting your browser's cookie settings to block third-party cookies (see Section 5 below).
- Using a browser extension or privacy tool such as uBlock Origin or Privacy Badger.
For more information on Google's data practices, visit Google's Privacy Policy.
4.2 Meta Pixel (Facebook / Instagram)
We may use the Meta Pixel, a tracking code provided by Meta Platforms, Inc. The Meta Pixel allows us to track conversions from our Facebook and Instagram advertisements, optimise our ads based on collected data, build targeted audiences for future ads, and remarket to people who have visited our Website.
The Meta Pixel collects data such as your IP address, browser type, referring URL, pages viewed, and device identifiers. This data is sent to Meta and processed in accordance with Meta's Data Policy.
You can opt out of Meta Pixel tracking by:
- Visiting your Facebook Ad Preferences and adjusting your settings under "Ad Settings".
- Using the Digital Advertising Alliance opt-out tool at optout.aboutads.info.
- Blocking third-party cookies in your browser settings (see Section 5 below).
For more information, visit Meta's Privacy Policy.
4.3 Email Marketing Platforms
When you subscribe to our newsletter, your email address is stored with our email marketing service provider (such as Mailchimp or Klaviyo). These platforms may use tracking pixels embedded in our emails to detect whether an email has been opened and whether any links were clicked. This helps us understand which content is most relevant to our subscribers.
You can opt out of email tracking by unsubscribing from our newsletter at any time using the unsubscribe link in any email we send you, or by contacting us directly.
5. Managing Your Cookie Preferences
You have several options for managing or disabling cookies. Please note that disabling certain cookies may affect the functionality or performance of the Website.
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options under "Privacy", "Security", or "Site Settings". Here are direct links to cookie management instructions for popular browsers:
5.2 Mobile Devices
On mobile devices, you can manage interest-based advertising through your device's privacy settings. On iOS, go to Settings → Privacy & Security → Tracking. On Android, go to Settings → Privacy → Ads.
5.3 Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. Our Website does not currently alter its behaviour in response to DNT signals, but we respect the spirit of this preference through the opt-out options listed above.
5.4 Industry Opt-Out Tools
You can opt out of interest-based advertising from many companies by visiting:
- Your Online Choices (for users in Europe and internationally)
- Digital Advertising Alliance (DAA)
- Network Advertising Initiative (NAI)
6. Cookies and Children
Our Website is not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children. If you believe a child has used the Website and cookie data has been collected, please contact us so we can take appropriate action.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as our use of cookies changes or as required by law. Any updates will be reflected by a revised "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we use cookies.
Your continued use of the Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.
8. Further Information
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which provide broader context on how we handle your personal information.
If you have any questions about our use of cookies or this Cookie Policy, please get in touch:
Envase by Velcroy — Cookie Enquiries
📍 17C, Khayaban-e-Muslim, Phase 6, DHA, Karachi, Pakistan
We aim to respond to all enquiries within 2–3 business days.